Betty Crocker Buttermilk Pancake Mix in a 907 g box, with three simple steps on the back and variations for crepes and waffles.
The red-and-yellow box shows a tall stack of pancakes topped with blueberries and strawberries under a pour of syrup, with Buttermilk printed in a gold oval and a 3 simple steps badge in the corner. Turn it over and the back sets those steps out as Mix, Heat and Cook, with small drawings of a bowl, a hot pan and a flip. Two panels underneath adapt the batter for thin crepes and crisp waffles, and the side gives a net weight of 907 g. As general background, in Scotland and North America pancakes are usually leavened, which makes them thick and fluffy, while the crepe is a thin pancake of Breton origin. One box typically covers both styles. Commonly, hotel buffets run a live pancake station, cafes serve stacks with berries and maple-style syrup, and school canteens bake trays of pancake squares. Home cooks fold blueberries or chocolate chips into the batter and freeze cooked spares between baking paper. The box suits a brunch service of buttermilk stacks as well as a quick family breakfast, and the method fits on one panel for new kitchen staff. Fold the inner bag over and clip it after each use so the mix stays dry.
