Freee white bread flour, free from gluten, in a 1 kg bag, a blend for baking bread in an oven or a bread machine, with a recipe on the back.
Freee white bread flour comes in a cream paper bag with a small by Doves Farm line in the top corner. The plum Freee wordmark and bird sit above the words Free From Gluten and white bread flour. The centre panel shows a sliced loaf, a butter dish and a purple jar of jam drawn in soft colours, with a bread knife below. A Home Baking badge sits next to text that points to a white bread recipe on the reverse and explains that the flour is blended from naturally gluten free ingredients as an alternative to bread flour made from wheat, for use in an oven or a bread machine. Lifestyle photos show the bag on a marble counter beside a sliced white loaf on a board, and next to slices of golden toast. As general background, flour is made by grinding grains, beans, nuts, seeds or roots in a mill. Commonly, gluten-free doughs are wetter and softer than wheat doughs.
