L'usine fresh sliced white bread, a soft sandwich loaf in a red-checked bag, for toast, sandwiches, clubs and French toast.
A clear bag printed with red gingham at the top and a cascade of golden wheat ears down the side, the blue-and-white L'usine roundel with its Arabic name, and sliced bread white in English with the Arabic خبز التوست أبيض, toast bread white. Through the window you can see the soft, even slices. As general background, sliced bread was first sold in 1928, advertised as the greatest forward step in the baking industry since bread was wrapped, and it soon gave English the phrase the greatest thing since sliced bread. A soft white sandwich loaf is typically the everyday choice for school lunches and quick breakfasts. The gallery shows a thick sandwich of lettuce, tomato, cucumber and yellow pepper, and a slice of toast heaped with smashed avocado and chilli flakes. Commonly, the slices are toasted for breakfast with butter, jam, labneh or eggs, layered into club sandwiches and toasties, dipped in egg and milk for French toast, cut into croutons and crumbs, and used for bread pudding. Keep the bag twisted shut and clipped at room temperature, away from sun, and freeze slices you will not use within a few days.
