Red Bull Sugarfree in a 250 ml can, the silver-and-blue sugar-free version of the energy drink, in trays of 24 for shops, gyms and offices.
The silver-and-light-blue can is the sugar-free sibling of the classic, with the two charging red bulls and yellow sun in the centre, Red Bull in red and SUGARFREE spelled out in blue beneath. A small line near the top says serve chilled. The cans come shrink-wrapped in trays of 24. As general background, Red Bull launched in 1987, that it was derived from a similar Thai drink called Krating Daeng and first sold in Austria before spreading worldwide. A sugar-free can typically sells to people who want the familiar taste without sugar, so stores usually stock it right beside the original. Commonly, convenience stores, petrol stations, gym receptions, university canteens and office pantries keep the cans in an upright chiller at eye level, and hotels add them to room-service menus. Serve the can very cold, straight or poured over ice. Read and follow the consumption advice printed on the can itself, and as general practice display energy drinks apart from children's snacks and juice boxes. Store trays out of direct sun and avoid freezing, and in summer rotate chilled stock so the coldest cans always sit at the front.