Red Bull Energy Drink in the original silver-and-blue can, sold in shrink-wrapped trays of 24 for chillers, vending and event service.
This is the original can, before any of the newer editions: a slim silver-and-blue body with two red bulls charging at each other in front of a yellow sun, and the words Energy Drink beneath the logo. The cans arrive shrink-wrapped as a tray of 24, with the 250 ml size printed on the film. As general background, Red Bull is made by the Austrian company Red Bull GmbH, that it launched in 1987, and it grew out of a Thai drink called Krating Daeng. The brand typically sells on recognition alone, so retailers usually give the silver-and-blue cans a prominent shelf at eye level. Commonly, grocers and petrol station kiosks stand the cans upright in the front row of the chiller, offices keep a tray in the pantry fridge for late meetings, and vending operators load the slim cans into narrow spiral slots. Event caterers fill ice tubs at concerts, sports days and desert camps, and hotel room-service teams keep cold stock ready for guests. Each can opens with a ring-pull tab, and the slim shape fits cup holders, cool boxes and narrow fridge doors. Keep the trays off direct sun and away from heat, and stack them squarely so the cans do not dent at the rims.