Amul pasteurised salted butter in a 500 g block, for spreading on toast and parathas, finishing curries and dal, baking and pan frying.
Amul butter comes in a yellow carton with a white front panel and a green swoosh along the bottom. The red Amul name in a bold script sits on the right above the words Pasteurised Butter, with utterly butterly delicious and Salted printed beneath in smaller letters. On the left is the well-known Amul girl, a cartoon with blue hair tied in a red bow and a red polka-dot dress, holding a slice of buttered bread. The red Amul name repeats down the side panel, and the top flap carries the printed product and batch lines. Lifestyle photos show the carton beside a pile of croissants with a few small foil-wrapped butter portions, and next to a bowl of mashed potato topped with melted butter, black pepper and parsley. As general background, butter is commonly described as a dairy product made from the fat and protein of churned cream. Commonly, soften the block at room temperature before spreading.
