Cheetos Crunchy Flamin' Hot (شيتوس كرنشي حار نار) in 190 g bags, the spicy red crunchy corn snack for shelves, canteens, vending and sharing bowls.
The bag leaves no doubt about the heat. Flames lick up from the bottom edge, Flamin' Hot runs across the middle in red script with حار نار beside it, and Chester Cheetah, the brand's sunglasses-wearing mascot, leaps through a scatter of red crunchy pieces. Cheetos and Crunchy are printed in both English and Arabic, and each bag holds 190 g, a generous share size. As general background, the first Cheetos product, Crunchy Cheetos, was invented in 1948 in San Antonio, Texas, and the spicy Flamin' Hot version was developed at the company's Texas headquarters starting in 1989 and test-marketed in 1990. For a retailer or canteen, it is typically one of the fastest-moving spicy snacks, popular with teenagers and young adults. Commonly, shops face the bags at eye level next to other hot snacks and cold drinks, and cafes tip them into sharing bowls for movie nights and parties. Some kitchens also crush them as a crunchy, spicy coating for chicken tenders, a topping for mac and cheese or a garnish for loaded fries. Keep the bags upright and away from heat so they stay crisp and unbroken.