Mars milk chocolate singles in a black counter display box, the classic caramel-and-nougat chocolate for checkouts, vending, canteens and gifting.
A glossy black display carton with the red Mars script edged in gold, the Arabic name on the end, and a cut-open piece showing its layers. The lid tears away so the carton becomes a shelf-ready display at the till. As general background, the Mars was first made in Slough, England, in 1932 by Forrest Mars Sr., who modelled it on his father's original Milky Way. Nearly a century later it typically remains one of the best-known chocolate singles in shops across the Gulf. For a retailer, a display box like this is the easy way to keep it at eye level next to the register, in petrol station kiosks, cinema counters, school and office canteens and vending machines. Commonly, caterers also slice the pieces into chunks for sundaes, fold them into brownie or cookie dough, melt them gently with a little milk for a quick chocolate-caramel sauce over ice cream, and add whole packs to gift baskets and Eid hampers. Keep the cartons cool and out of direct sun, rotate stock by date, and avoid leaving boxes in hot vehicles, because chocolate blooms and softens in heat.