HP brown sauce in its squeezy bottle, for cafe tables and takeaway counters that want a quick, tidy line of sauce on each plate.
This is the squeezy version of HP, shown in a single small product photo: a plastic bottle with a white cap, the navy HP badge on a pale blue label with a red Sauce band, and the familiar drawing of London landmarks along the lower half. The squeeze format is the point here. Where a glass bottle needs a shake and a tap, a squeezy bottle typically gives a steady, controlled line straight onto a plate, which suits counters that serve fast and want less mess on the table. As general background, HP was the best-selling brand of brown sauce in the UK in 2005, with 73.8% of the retail market, and that brown sauce in general is dark, either tart or sweet, with a peppery note similar to Worcestershire sauce. Commonly, cafes set a bottle beside the salt and pepper for breakfast plates of eggs, beans and hash browns, takeaway counters offer it with chips and chicken pies, and canteens squeeze it into egg and cheese breakfast rolls. Kitchens also add a squeeze to burger relish, beef stew and baked beans for a deeper, tangier taste. Wipe the nozzle after use, keep the cap closed, and store it in a cool cupboard.