Lavazza Qualità Rossa beans: Arabica and Robusta from Africa, South America and Southeast Asia, medium roast, with chocolate and dried-fruit hints.
Lavazza says you know Qualità Rossa by its colour: red, like the Italian passion for coffee. It is a blend of Arabica and Robusta beans sourced from Africa, South America and Southeast Asia, roasted to a medium level by Luigi Lavazza S.p.A. in Turin. Lavazza describes a rich, full-bodied cup with a golden crema, a warm colour and hints of chocolate and dried fruit, with fruity and chocolate aromatic notes. It sits at 5 out of 10 on Lavazza's intensity scale and is recommended for espresso and moka. In general, a balanced Arabica-Robusta blend at medium roast gives an all-day coffee: rounded enough to drink as espresso or americano, with enough body to carry milk in a cappuccino. For consistent shots, grind the beans fresh and adjust the grind to the machine. Keep beans sealed in a cool, dry, dark place.
